What Happened NEXT?!

They gave to an appeal you sent with a great, emotional, heart-rending story. 

Now, they desperately want to know how they made a difference!

I believe every Donor Newsletter should be sprinkled with pink, sparkly, sugary unicorn sprinkles of giggly happiness and celebration.

Sadly, most people will never read a word of your article.

Readability studies have proven over and over… busy readers look to the LARGE type first to see if it’s interesting to them personally.

Especially the HEADLINES! If these are the only words your donor sees, make them count!

A strong newsletter headline can:

• Be INSTANTLY Clear! Resist cleverness and get to the point.
• Spark an EMOTION! Make the donor care in 10 words or less…
• Tell the STORY! It’s OK to ‘give away the plot’ to snag interest.
• Pass the YOU Test! The single most important word on fundraising is YOU!

Donors are busy. They don’t need or want the nitty-gritty details.

Eliminate, er, take out all jargon, statistics, large numbers…

Or risk boring your donor to death! Once you lose their attention, you won’t get it back.

Yes, you can raise money in a Donor Newsletter!

And, you do it by including a simple Reply Coupon with an postage paid envelope. No need to be pushy, like a traditional appeal. 

You’ll be surprised how many donors give! You might even raise enough to cover the cost of the newsletter mailing!

I’m going to break the rule about stating ‘what I don’t do’ and say… I’m not a graphic designer.

BUT, I have a background in interior design and an eye for detail.

I also have several years of professional copywriting experience. I’ve learned what works to catch attention, and what doesn’t.

It’s up to you! How much help do you need getting your donor newsletter up and running?

I can write a single article if you just need a new ‘voice’.

Or, I can help you plan and write the whole newsletter.