Donor-Centered Direct Mail Appeal Package
The Essential Elements of a fundraising letter...
Essential Element #1: The Johnson Box!
Your Cause Needs More Love!
Your Donors Need Your Loving Attention! Add the Power of Donor Love to your Fundraising Strategy Today!
Essential Element #2: A Personalized Greeting & the liberal use of the magic word... YOU!
Dear Fellow Nonprofit Fundraiser,
I’m writing to you today because you have a unique opportunity to work with a Certified Fundraising Copywriter. You’ll gain the experience of a trained fundraiser and marketer… at a fraction of the cost of a full-time employee!
Essential Element #3: Don’t Dilly-Dally! ASK Within the First 3 Paragraphs
With you work with me, you can add the power of Donor Love to your fundraising. Don’t put this off even one minute longer! Contact me today for a quick, friendly chat about your fundraising writing needs!
I’ll follow up our conversation with a detailed quote. You’ll know exactly how much your fundraising budget will cost up front… and your accountant will love you for it!
Essential Element #4: Tell An Emotional Story about ONE person who needs help urgently…
Imagine, dear Fundraiser, sitting down at your desk every morning…
You stare at a blinking cursor and wonder what to write. Your heart drops. And, you know it’s going to take hours, maybe days, to get this writing project done…
You might even have to skip lunch… or worse, stay late. Again…
Meanwhile, you know you should be on the phone calling donors… or training volunteers… or even working with beneficiaries.
But you’re stuck at your desk. Because the hard truth is… if you don’t get the fundraising writing done, you won’t have any money to help another soul.
And, to make matters worse, you’re not even sure your writing is connecting with donors, anyway. You’re exhausted by everything you have to do…
Essential Element #5: ASK Again & Again & Again! Maybe using a detailed Benefit String…
There is a light at the end of the tunnel, dear Fundraiser! You can finally hand over your writing tasks to a certified fundraising writer trained in Donor Love techniques.
Click Here to Contact Me Right Away. Start Saving Valuable Time & Money on Your Fundraising Today!
- Raise more $$$ with your next Direct Mail Appeal by starting with a Great Offer & crafting hyper-personalized copy for different donor segments…
- Publish a delightful, money-making Donor Newsletter that tells your donor what their generous spirit has made possible…
- Add an SEO-optimized Blog to your website to draw in curious website visitors…
- Stay connected online with Email Funnels that say a heart-felt Thank You and keep donors in the loop!
The world needs dedicated fundraisers like you! Let me help relieve the pressure.
Here’s to Loving Your Donors!
Lea Ann Peterson
Freelance Certified Fundraising Copywriter
Essential Element #6: A Strong P.S. (or two)!
P.S. Work with me as your freelance donor-focused copywriter today! I can help you add more Donor Love to your fundraising… Raise more money to spend on your cause… Increase donor retention… And, best of all, Save your Time & Energy for the tasks ONLY you can do.
P.P.S. Getting started is simple and easy! Send me an email today. Tell me how I can help you with your Donor Love strategy!
EMAIL (preferred): LA@PetersonMediaDesign.com
PHONE: 1+ (612) 845 – 3543 (Central Time USA)
Donor Thank You Letters
Increase the value of a Direct Mail package with a Thank You series, including the Follow-Up letter and Targeted Email series.
Saying a heart-felt Thank You is the pivot that every other touch point revolves around.
As your donor-focused copywriter, I can help you take advantage of every opportunity to say “Thank You so much for your recent donation! Your caring support makes a difference for people like…”
When you show sincere, personalized gratitude immediately following a donation, you increase donor retention. And, saying Thank You just to say hello is a great way to make donors feel appreciated.
For example, how would you feel getting a letter that starts like this:
“Dear Fundraiser,
Thank you so much for everything you do! The world is a better place because of your hard work and dedication…”
Well, I mean it. You really do make the world a better place. So I put a mini ‘Thank You!’ here just for fundraisers like you to find. Like a virtual hug from me to you.
And, that’s the kind of writing your donors need, too. Personal… conversational… loving… and sincere. When donors feel appreciated, they give more. Which makes them feel good, and want to give again… and again… and again.
And, when they give, you have more money to spend to do even more good work. Which makes you feel good!
This cycle of love and appreciation is what makes the world go around, after all.
Go Here to Read the Donor Love Blog Post “6 Great Ways to Say ‘Thank You!’ to Donors!”
Or you might enjoy “Saying Thank You to Donors is More Than Just Good Manners!”
Direct Mail Package Details
Direct Mail Appeal Package
Standard Package Components:
- Creative Brief to define ASK, STORY, REPLY DEADLINE, & PACKAGE COMPONENTS
- Outer Envelope,
- Reply Coupon & Envelope Copy,
- Lift Notes & Buck Slips
- Up to 7 Emails surrounding campaign
- Interviews & Research
Specialty Package Components:
- Double-Sided Full Page Reply Coupon
- Advise on graphic layout, upon request
- Donor Connection Survey Questions
- Hyper-personalization copy based on segments
- Landing Page for Online Donations
- Personalized Thank You Letter
Direct Mail Letter Rewrite
- GREAT for a copywriter Test Drive!
- I’ll Edit & Rewrite one letter of any length you’ve already started.
- We’ll start with a Creative Brief to define ASK, STORY, REPLY DEADLINE, & PACKAGE COMPONENTS
- Donor-Focused Copy: Add more YOUs, increase urgency, and stir emotion.
- Simplify: Remove jargon & make complex topics easy to understand.