Donor Focused Copywriting Samples
This sample is for a community Art Works education service for inner-city youth.
When the Covid-19 crisis forced the cancellation of their annual gala the nonprofit was facing a huge financial loss. The nonprofit Executive Director reached out for help with an urgent crisis appeal letter.
This sample is for a family support service nonprofit in Australia. The Covid-19 crisis forced the cancellation of their annual event, decimating their fundraising for the year.
Sadly, their foster care program suffered, too. Many caring foster parents were forced to drop out of the program due to illness.
Click here to read the revised letter…
International China Concern is a Christian nonprofit dedicated to serving China’s abandoned and neglected disabled children.
Fundraiser Judy Elliot reached out for help to convert some of the donors from a recent appeal into regular givers.
Citizen Diplomacy Philadelphia is a nonprofit student & professional international exchange program between Philadelphia and sister cities around the world.
When the Covid-19 pandemic forced the cancellation of their annual soiree, fundraiser Andrea Silva reached out for fast advice. She needed to mail ASAP.
Birdlife Israel is part of the Society for the Protection of Nature in Israel. Most of their fundraising relies on public ticket sales to events & tours. Everything had to be cancelled due to the Covid-19 pandemic.
Fundraiser Lawrence Kasmir needed help with a crisis appeal that might cover some of their lost income, and maybe acceptable to the rest of the fundraising committee.
This letter is a revised version supplied by master fundraiser Jeff Brooks for his Moceanic Fundraisingology Lab course ‘7 Steps to Record Smashing Direct Mail.’
The main goal of this letter is to encourage loyal monthly giving donors to renew their support for another year.
I rewrote the letter to add more donor-focused copy and include a stronger Offer.
This letter is based on a fictional story about a young mother visiting a local food bank provided by Jeff Brooks & Sean Triner for the Moceanic Fundraisingology Lab.
This letter is only meant to illustrate the power of story in a direct mail letter. It does not reflect real events or people.