Today we’re talking about asking for donations during a crisis.
The world is in the middle of a global health crisis right now. COVID-19 has caused havoc with fundraising efforts around the world.
And fundraisers like you are wondering… “Is now the right time to ask for donations?”
The short answer is Yes! Ask! For goodness sake, Ask!
So, why the angst about asking for donations during a crisis? Especially now when you desperately need funds just to keep the doors open.
Mis-placed empathy. You feel bad for your donors. Times are hard and uncertain.
You can’t help but project worst-case scenarios on their circumstances.
What if they can’t afford to give right now? They’ll feel bad if they have to say no. Or they might get mad at you for asking at all.
Let me reassure you, it’s not true. If they can’t afford to give, they won’t. They’ll still be happy you asked.
Try looking at it this way…
Asking donors for money is NOT an Imposition… it is an Opportunity for them to help when help is desperately needed.
But they won’t know you need help unless you ASK!
It’s not up to you to protect your donor’s bank account. She wants to give, because donating feels good.
Don’t take away your donor’s choice to give during a crisis. Donating to a cause close to her heart is her way to make a difference she can control… when the whole world is in chaos.
A few last words of inspiration to get out there and ASK!
