Donors are amazing people who give their money and time to support your cause.
All in exchange for nothing more tangible than the warm glow that comes from giving.
Nurture that warm glow into a steady flame with donor-centered content!
The Essential Elements of Donor-Love Content:
- JOY! Yes, it’s true. Spread joy even when you’re breaking hearts with a story of desperate need or injustice. Make sure the donor Feels Good about helping!
- RESPECT! Donors have lots of other ways to spend their money and attention. Respect their time by getting to the point right away.
- LOVE! Believe in your donor’s endless ability to love your cause as much as you do. All they ask in return is a bit of Your love and attention in return. For some donors, that means a personal relationship through phone calls and in-person meetings. But most of your donors are more than happy with a constant flow of interesting, donor-focused content.
Avoid 'Donor's Remorse' with Great Content!
Like any consumer, donors need to know they made the best decision with their money… or they stop giving!
Why do donors stop giving to a charity? Many donors give this disturbing answer…
“Because they didn’t tell me what they did with my money…”
Well, if that sounds like your nonprofit, you can’t blame donors for giving their donation dollars to someone else!
And make no mistake… their money is going somewhere they can make a difference. Why? Because donors give! That’s what they do. It’s part of who they are as caring, spiritual, or even outraged people.
Don’t let their Warm Glow burn out by ignoring their need for proof their money is being well-spent!
Find out how I can help you get more ‘in touch’ with your donors! I offer a full range of donor-focused content services including blogs, articles and email funnels. Click Here to learn more about Donor-Focused Content Services…
