What can working with a freelance fundraising copywriter do for you?
If you clicked on this blog, it’s because you need help.
You’re exhausted by the sheer amount of writing you have to do… direct mail letters, emails, newsletters. The list goes on.
You want more time in your day to do the tasks that really make an impact on your fundraising… like calling your donors with a personal phone call.
Well, you deserve a break. Sit back for a minute and relax. You are definitely in for a treat.
By the time you’re done reading (and I do hope you stay to the end), you’ll feel like you just had the most scrumptious ice cream sundae… ever!
Your Time is Valuable
Let me ask you a question… what do you WISH you had time to do?
What opportunities are you losing by writing all your fundraising materials yourself?
You could be calling donors by phone! Hands down, a personal phone call is your most powerful donor engagement opportunity.
You could be collecting great stories! When you’re not chained to your desk, you’ll have time to engage with donors, clients and volunteers. Their passion and experience make great fodder for fundraising.
Or, let’s break it down in lost opportunity costs.
How much is your time worth in dollars every day?
There’s a basic math equation to figure out what your daily wage is. But it’s pretty boring. It goes like this:
- Assuming your annual salary is $50k, your daily wage is $500… Or about $60 an hour.
Now let’s consider what each project costs you to produce:
- Two hours to write an email to donors? That’s $120… EACH! Emails are like potato chips. You can’t send just one.
- Five days to draft a direct mail campaign? That’s $2500… and you know that’s a conservative estimate.
- Three more days to write the Thank You campaign your donors deserve? That’s another $1500…
- And repeat… because fundraising never ends.
And last, your accountant will Thank You!
As a freelancer I work by Contract with a preset fee and list of quantifiable deliverables. I do not bill by the hour.
Which means… No matter how long it takes me to write the content, Your Costs Stay the Same.
Wouldn’t it be nice to hand off your never-ending writing tasks to a professional who just does one thing… and does it well.
Transform Your Fundraising with Donor Love
Every word you write for your nonprofit has one purpose… to raise funds necessary to do the good work you do.
Donor Love Fundraising is the key to raising more money than you ever thought possible.
Start telling your donor how much you love her. Tell her how important she is. And what she can do to make a difference.
This is why I love my job. There’s no other industry on the planet so centered around love.
I get to love your donor so hard they look forward to opening your mail… even when she knows you’re asking for money!
I can help you stop talking about how great your nonprofit is… and start helping you build long-lasting, loving relationships with your donor.
I can help you find every opportunity to love your donor. She’ll feel needed… appreciated… welcome… and empowered.
With donor-centered copy, your donor becomes the HERO of the story.
And who doesn’t want to be the hero who swoops in to save the day?
Writing Donor-Centered Fundraising is Hard Work
And there’s a LOT of writing to do, right? On any given day, you might be working on direct mail campaigns, emails, thank yous, newsletters…
But you need to do more than tell potential donors what you do to save the whales… or the children… or the puppies.
Donor-centered writing is different than old-fashioned fundraising.
Instead of telling your donor what your nonprofit does to solve the issue… you show her how her caring and generosity will make all the difference.
What about using volunteers?
You might be tempted to have volunteers write emails or newsletters. That’s free labor, right?
Not really. Volunteers have costs, too. They require training and supervision just like any other employee.
If they don’t understand how to write for nonprofits, they may be costing you more money than you realize. Their time might be better spent elsewhere.
Writing donor-centered copy for nonprofits is a specialized skill. Not everyone can do it well.
As a professional fundraising copywriter, I’ve trained with the best fundraisers in the business to learn my craft.
I believe it’s important to know what works… and what doesn’t!
Otherwise, you’re just leaving money on the table. Or worse… giving it to someone else’s cause!
Learning from the Best in the Business
- 7 Steps to Creating Record-Smashing Direct Mail from Jeff Brooks
- Making Money With Your Donor Newsletter from Tom Ahern
- The Hidden Treasure of Fundraising from Sean Triner
- How to Make Money as Freelance Fundraising Copywriter by Mary Guinane Mcnamara & Bob Bly
- You’ll find more information about my fundraising credentials on my website if you go here.
P.S. You've Reached The End
I’m gonna’ let you in on a secret… you just skipped all the way to The End. Didn’t you?
You’re not alone! MOST people skip right to the end. You want to know if the content will be worth your time.
After all, you ain’t got time for fluff. No matter how yummy it is.
That’s why copywriters craft the P.S. first! This is where you wrap up your whole promotion in one delicious package.
Well, I’m going to reward you, busy soul that you are! After all, the best part of eating a delicious sundae comes at the very end… when there’s nothing left but ice cream soup laced with chocolate sauce and sprinkled with walnuts.
P.P.S. Why Outsource to a Freelance Fundraising Copywriter
In a candied pecan nutshell:
- Your time is valuable! I can set you free to do the heart-centered things you love most.
- You’ve heard about Donor Love… but don’t how to make that happen. I can help you find every opportunity to love your donors so hard they can’t wait to hear from you! (Even when you’re asking for more money… Yes, really.)
- You love making a difference… but you don’t have time to do the things that make the biggest impact. I can write donor-centered direct mail campaigns, emails, thank yous, newsletters… the list goes on! I’ve trained with the best fundraising writers in the business to learn exactly what works… and what doesn’t.
You chose the nonprofit path to make a difference! Are YOU the best person to write donor-centered, passionate, loving copy for your cause?
Ready to get unchained from your computer? Let’s talk!
You can reach me at la@petersonmediadesign.com
Or, By phone at: 1+ 612-845-3543
